Media Plant helps with promoting the Gant range of eye-wear to Specsavers opticians.

Working in conjunction with a design agency, Media Plant were on hand to help deliver something a little different. Gant needed something that was as visually striking and evocative of their lifestyle brand.

Now Video Brochures are a thing of beauty they work, plain and simple if you’re in marketing or looking at new ways to engage with clients / prospects they do the job. Very well might we add.

However every now and again you need to go above and beyond. So this solution the Video In A Box is a perfect marriage between video content and the actual product.

The Video In Box has a 5 inch screen and works on a light sensor which is triggered obviously by light. It has a custom made recess to house a pair of glasses which was a new line from Gant as well as a custom printed USB with the Specsavers logo on it.
As these units were to be sent to Specsavers the video content was geared towards them and the USB contained more product information about Gant’s range of eye-wear.

Media Plant took care of everything from the custom foam fitment, the USB and of course the Video In Box. I think we can all agree it turned out very well indeed.


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