Putting All Your Digital Eggs In One Digital Basket

Social Media Cannot Be Ignored….

Social media is generally awesome, it’s a fantastic way for you to establish a brand presence on the web, notify customers of news, run competitions and promotions and so on.

Facebook, Twitter, Pinterest, Linkedin in no discernible order are essential tools to be used in marketing that much is sure.

However the main tool you have and one with which to fuel your social media fires is of course your company website.

Writing fresh unique and interesting content is a sure fire way to get it noticed and of course even more importantly your services as a byproduct.

Of course you should use social media, in fact I’m not saying you shouldn’t.

What I am saying is your company website is your main priority, you want to get found on search engines and you want to increase visibility of your company. Then your company website IS your main focus.

So what was the title digital eggs all about then? Well putting content up on various social media platforms is of course the right thing to do as is engagement with your following and brand sponsors etc.

However you need to tie a majority of it back to your corporate site and the only way to do that is by writing interesting and unique content.

Google Loves Fresh Content

Google loves informative posts, in fact it loves content in general. Going by the common adage write for ‘people not for search engines’ this mantra should be adopted in all of your content.

Writing informative posts offering guidance and imparting wisdom to a degree will by their own nature deemed shareable.

The more interesting, unique and informative your content is the more it’s shared that’s the rule. However what else can you expect from your labours?

Well how about more visits to your website? It’s simple maths really the more you write, the more interesting articles you can come up with the more visible your website and indeed your company becomes. It’s not rocket science is it?

Your Website, Your Priority

Your website is the catalyst for all your social media endeavors, if it isn’t it should be. I have lost count of the amount of times when sourcing leads for the sales team the amount of websites that offer generic corporate waffle that even someone in their own industry would not read. That’s a big no no.

This content that has taken someone in the company time to write might have been better spent elsewhere or being blunt they need not have bothered. Why? It does not add value.

In this age of information people admist the blur of data, you need to stand out. Stand out by giving them what the want decent content.

By giving them something for nothing they are more inclined to share on the very platforms you are utilising.

Put Your Digital Eggs In Your Digital Basket – Your Website

There is no greater basket than your very own website, let that power your social media offerings. It’s all to easy to neglect your company website, social media is time consuming in general. However it has to be done, like it or loathe it.

However you can increase corporate visibility and of course increase social media activity from writing decent content. It’s a win, win. 

So the next time you put finger to keyboard or pen to paper have a clear outline of what you want to achieve with the content you create.

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