Putting All Your Digital Eggs In One Digital Basket

Putting All Your Digital Eggs In One Digital Basket

Social media is generally excellent; it’s a fantastic way for you to establish a brand presence on the web, notify customers of news, run competitions and promotions and so on.

Facebook, Twitter, Pinterest, Linkedin in no discernible order are essential tools to be used in marketing that much is sure.

However, the primary tool you have and one with which to fuel your social media fires is, of course, your company website.

Writing fresh unique and exciting content is a sure fire way to get it noticed and of course even more importantly your services as a byproduct.

Of course, you should use social media. I’m not saying you shouldn’t.

What I am saying is your company website is your main priority, you want to get found on search engines, and you want to increase the visibility of your company. Then your company website IS your primary focus.

So what was the title “digital eggs” all about then? Well putting content up on various social media platforms is, of course, the right thing to do as is engagement with your following and brand sponsors etc.

However, you need to tie a majority of it back to your corporate site, and the only way to do that is by writing interesting and unique content.

Google loves informative posts; in fact, it loves fresh content in general. Going by the common adage write for ‘people not for search engines’ this mantra should always be in the back of your mind when creating your content.

Writing informative posts offering guidance and imparting wisdom to a degree will by their nature deemed shareable.

The more interesting, unique and informative your content is the more shares. That’s the rule. What else can you expect from your labours?

Well how about more visits to your website? It’s simple maths the more you write, the more interesting articles you can come up with the more visible your site and indeed your company becomes. It’s not rocket science.

Your website is the catalyst for all your social media endeavours, if it isn’t, it should be. I have lost count of the number of times when sourcing leads for the sales team the number of websites that offer generic corporate waffle that even someone in their industry would not read. That’s a big no-no.

This content that has taken someone in the company time to write might have been better spent elsewhere or being blunt they need not have bothered. Why? It does not add value.

In this age of information people amidst the blur of data, you need to stand out. Stand out by giving them what they want decent content.

By giving them something for nothing, they are more inclined to share on the very platforms you are utilising.

There is no better basket than your very own website, let that power your social media offerings. It’s all too easy to neglect your company website; social media is time-consuming in general. However, it has to be done, like it or loathes it.

However, you can increase corporate visibility and of course increase social media activity from writing decent content. It’s a win, win.

So the next time you put a finger to keyboard or pen to paper, have a clear outline of what you want to achieve with the content you create.

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