The Perfect Case For Video Brochures

hardback A4 Video brochure
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Media Plant was lucky enough to be involved in with a rather unique project using our Video Brochure solution.

One that’s unique and quite frankly was the perfect fit, we’re tremendously proud of this particular project and working The Big A (a creative & marketing agency) was an absolute joy.

This particular Video Brochure needed to incorporate a gorgeously designed brochure that highlighted the work of artist Ghizlan El Glaoui.

The unit itself is A4 in size with a 7-inch screen it incorporates three function buttons which are play/pause, volume up and volume down.

As this particular unit needed to house a brochure about Ghizlan, a custom fit inside pocket was added.

hardback A4 Video brochure
hardback A4 Video brochure

The Ghizlan Video Brochure was completed as a hardback to give a professional book feel and finally printed with a lithographic matt laminate finish.

Rather than us tell you about the project let’s hear from The Big A themselves:

Ghizlan El Glaoui is an artist with shows worldwide and has featured in many publications from the Financial Times to Hello magazine and El Pais.

She blends traditional art with technology to create a changing image by using lighting that can be controlled by your iPad.

hardback A4 Video brochure
hardback A4 Video brochure

The issue was that printed material didn’t express how the artist worked and caused more confusion.

The video brochure was the perfect vehicle for this project; no other approach could visually express how the lighting changes within Ghizlan’s art.

hardback A4 Video brochure
hardback A4 Video brochure

It was also ideal for adding a technological slant – an essential aspect of her art.

Adding the pocket for the printed brochure meant that after viewing the video, suddenly the printed material made sense.

The brochure was printed on some beautiful shimmering paper while the video focused on directly communicating the unique aspect of her work – the lighting

It’s a product that does so much more for Ghizlan than just a brochure or website.

The reaction has been fantastic – the impact can be seen by the look of astonishment on the faces of people viewing – then the realisation kicks in “but….how?” They turn it round as if trying to understand a magic trick.

It is the perfect marriage of print and technology. A lot goes into a project like this and Media Plant was fantastic at guiding us through the process. They were as excited as us about seeing the result.

Credits

Alex Hearn, Marc Schlossman

The Big A is a creative and marketing agency. They specialise in finding your A game – enticing your target audience by making you stand out.

Most of our business is by recommendation – clients who want to take a step up in their communications or need something memorable that works.

Whether it’s websites, branding, exhibition graphics, brochures or another tactic: The Big A use smart strategic thinking and creativity to ensure you get results.

www.thebiga.co.uk | info@thebiga.co.uk | Tel: 0207 183 9910

If you like the work, we have carried out here why not get in touch?

The project above has gone down a storm with the recipients. Want your’s to go the same way? Then why not get in touch with us today on 01793 863901?

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