Custom Bullet USB Project

An old project we just had to share

An oldie but a goodie, we thought we’d share with you a custom USB project from ages ago. The bullet-shaped USB was created for an agency to coincide with the release of a first-person shooter game (FPS) a multi-platform release.

At the time it was one of the biggest FPS titles to launch that year. As well as being the best-selling title of the year. The bullet USB was used as part of a promotional campaign.

Bullet USB a go go

The USB was pre-loaded with a press kit about the game before it’s release. Packed with useful information, screenshots of the game along with facts and video content demonstrating the single-player campaign and the online multiplayer version.

As the title was an FPS, it made sense to have the USB in a novel format, in this case, shaped like a bullet!