Video Brochure Project: World Vision UK Charity
We love working on different projects here at Media Plant and love it, even more, when they are truly unique. The World Vision Charity Video Brochure project was just that. Something different and something that can help make a real difference.
Using Video Brochures for something a little different
While many charity organisations do their level best to raise funds and inspire others to do so, sometimes thinking outside of the box or adopting a different approach can make the difference.
World Vision UK wanted a unique way to approach potential sponsors couple that with giving them a rewarding experience and a human element to sponsoring a child.
Sponsoring a child is a beautiful thing to do; World Vision UK wanted to make the experience even more impactful.
Charity Video Brochure project a go go!
With critical factors in place such as ensuring the project was cost-effective not to mention the ability to personalise each Video Brochure. Personalise? Yes World Vision UK wanted the ability to show a specific child’s picture on the front of every video brochure.
We were on hand to come up with a solution, namely that of a plastic front cover with a slit so pictures could be slid in, thus reducing costs overall and meeting budgets.
Not only was it a cost-effective way to personalise and communicate who the child was in question it creates a connection with the potential sponsor.
In turn, it led us to the booklet that again is unique to each child, how would you display that?
Well again to keep costs down and ensure the end product was unique and relevant we created two flaps on the inside of the front cover.
A booklet could easily be placed inside and be one of the first things the recipient would see (along with the LCD screen).
Video content for brochure
Keeping with the trend of personalisation each Video Brochure had one standard video and one from the child introducing themselves and how they help.
Thanks to our in house duplication facilities we can duplicate the Video brochures on demand ensuring the video matches the booklet and the front cover photo.
Promo Video Brochure specification
Well, this special brochure has a 2.8 inch LCD screen, a see-through front sleeve and an internal pocket. It also has a headphone socket if being used in a loud environment such as a shopping centre or outside via one of their representatives.
It also has a perforated front speaker and volume up down buttons for those that are hard of hearing.